As Chief Marketing Officer, Kristin Russel drives the development and execution of symplr's comprehensive marketing strategy, overseeing all branding, digital and product marketing, sales enablement, public relations, community outreach programs, channel partnerships, and business development. One of PR Daily's 2023 Top Women in Marketing, Russel is a tenured leader and visionary in the healthcare technology industry. Before joining symplr, she led marketing at Quest Analytics and Carrot Inc,. and drove revenue and new growth initiatives through strategic partnerships and marketing at Humana, Cerner, and Omnicell. She is also a successful entrepreneur, having founded the fin-tech company Anachron, which was ultimately sold to ING Bank. She's been honored as one of Becker's top 100 women in healthcare and is a 2023 Stevie Award winner twice over, winning a Silver Stevie for Women of the Year in Healthcare and a Bronze Stevie for Female Executive of the Year in Business Products.