Laurie Buczek spearheads research that guides organizations through digital transformation, evolving buyer behavior, and shifting tech investments. She leads IDC’s premier practices, including the CMO Advisory Practice, driving insights that shape modern marketing leadership. A trusted advisor to marketing executives, she delivers strategic guidance on accelerating growth, deepening customer connection, and transforming the role of marketing in the AI era. Her work empowers CMOs to lead with confidence at the intersection of technology, business strategy, and customer experience.