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Laurie
Buczek
Group VP, Executive Insights & Thought Leadership Services
IDC
Laurie Buczek spearheads research that guides organizations through digital transformation, evolving buyer behavior, and shifting tech investments. She leads IDC’s premier practices, including the CMO Advisory Practice, driving insights that shape modern marketing leadership. A trusted advisor to marketing executives, she delivers strategic guidance on accelerating growth, deepening customer connection, and transforming the role of marketing in the AI era. Her work empowers CMOs to lead with confidence at the intersection of technology, business strategy, and customer experience.
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10 September 2025 14:15 - 15:00
Interactive workshop: Building your AI-powered marketing strategy
AI is reshaping how customers buy, how teams operate, and how CMOs lead. But turning AI from buzzword to bottom-line impact requires more than just new tools, it demands a new strategic mindset. In this interactive session, IDC's Group Vice President Laurie Buczek will share the latest research on agentic marketing - a framework that positions AI as a true force multiplier for marketing leaders. Then, join your peers to pressure-test your current strategy, explore real-world use cases, and walk away with a practical plan to integrate AI into your marketing function with purpose and precision.