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Layla
Revis
Senior VP of Marketing
Achieve
Layla Revis is a marketing leader with 20+ years of experience creating innovative brand and demand programs for B2C and B2B companies. As Senior Vice President of Marketing at Achieve, she leads brand growth, product marketing, communications, content, and social media. She also advises high-growth SaaS startups including Sendoso and Goldcast. Layla has a track record of driving pipeline and revenue through strategic content and campaigns, building high-value media, creator, and sports partnerships, and transforming marketing organizations for the AI and digital era. She has received multiple awards, including a Gold Cannes Lion for “Voices of Life,” Samsung’s Launching People campaign, which used technology and storytelling to help save premature babies. That same year, Samsung was named a top five global brand by Interbrand and Cannes Marketer of the Year. Layla has built multi-year partnerships with brands including Mercedes-AMG Petronas Formula One Team, San Francisco Giants, The Wall Street Journal, The Economist, and The Money Group to strengthen brand equity and reputation. She is passionate about elevating brands through strategy, creativity, and storytelling that inspires action. Her client experience also includes Beats by Dre, Donna Karan, Ford Motor Company, Google, LG Electronics, Microsoft, Samsung, Taylor Swift Fragrances, and Visa.
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09 September 2026 15:45 - 16:30
Panel | Leading through transformation: AI and the future marketing team
As marketing becomes increasingly data-driven, automated, and accountable to revenue outcomes, marketing operations is evolving far beyond a back-office support function. Today’s highest-performing organizations are using marketing ops to drive strategic decision-making, improve customer visibility, accelerate execution, and create stronger alignment across the business. This session explores how CMOs are repositioning marketing operations as a core growth function: powering scalability, performance, and competitive advantage. Key Takeaways - Why marketing operations is becoming critical to business growth and agility - How CMOs are using ops to improve strategic decision-making and accountability - Strategies for aligning data, systems, and teams across the customer journey - The role of marketing ops in enabling AI, automation, and scalable execution - How to elevate marketing operations from executional support to strategic leadership