Our host brings the conversation to a close for day one as we head into happy hour

Welcome to CMO Summit San Francisco 2025. We will start with an overview of the day's agenda, followed by a brief icebreaker session designed to help you connect with peers and share your goals and challenges.

Enterprise buying decisions are no longer driven by a single decision-maker. Today’s B2B purchases involve increasingly complex buying groups made up of stakeholders across finance, operations, technology, procurement, and leadership; each with different priorities, risks, and expectations. This shift is forcing CMOs to rethink traditional go-to-market strategies, messaging, and customer engagement models. This session explores how leading B2B organizations are adapting their GTM approach to influence buying committees more effectively, align marketing and sales around multi-stakeholder engagement, and drive stronger enterprise growth in a more complex decision-making environment. Key Takeaways - How buying groups are reshaping enterprise B2B sales and marketing strategies - Approaches for engaging multiple stakeholders across complex buying journeys - How CMOs can align messaging, content, and outreach to different decision-makers - The role of data, intent signals, and customer intelligence in modern B2B GTM - Strategies for improving conversion, consensus-building, and enterprise deal velocity