Nicole Baer joined Carta as Chief Marketing Officer in April 2024. She oversees marketing efforts for Carta’s corporations, fund advisory, and alternative assets product lines and is responsible for brand, demand generation, creative, digital, content, communications, events, and social media. She is also a limited partner in GTMfund, an early-stage VC fund focused on B2B SaaS with 350+ limited partners who are “the best go-to-market (GTM) executives in tech.” Prior to Carta, Nicole was the COO/CMO at Logitech’s Sports and Human Performance arm, as well as Global Head of Integrated Enterprise Marketing at Zendesk. She also founded two marketing advisory firms and spent 14 years at Aon Hewitt in marketing, sales, and operational roles for their rewards business. She is a board member at Give One Dollar a Day, an organization that aims to ease the financial burden of families affected by serious childhood illness. Nicole holds a Masters of Business Administration from the Haas School of Business at UC Berkeley and a BA with honors in English and American Literature from UC Santa Barbara.