Name: Rahul Sandil | CMO Summit | San Francisco
Start: 2025-09-10T07:00:00.000Z
End: 2025-09-10T07:00:00.000Z
Location: Hyatt Regency San Francisco Airport

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Rahul

Sandil

VP & General Manager, Global Marketing & Communication

MediaTek

With over three decades of experience in marketing, communications, and business development, Rahul Sandil is a global marketing leader passionate about building brands, empowering teams, and delivering impactful results across industries. As Vice President and General Manager of Global Marketing and Communications at MediaTek, he serves as the company’s chief MARCOM executive, overseeing global brand strategy, marketing innovation, strategic partnerships, and corporate communications that connect leading-edge technology with audiences worldwide. Previously, Rahul held leadership roles at Micron Technology, where he was responsible for corporate marketing, as well as at other global organizations in the technology, digital media, and entertainment sectors, including Microsoft, Amazon, HTC, and others. As a board advisor, mentor, and consultant, he has leveraged his expertise in AI, emerging technologies, and advanced digital marketing to help companies achieve sustainable growth. Rahul is passionate about creating customer-centric experiences that connect communities with technology. He believes in the power of storytelling, creativity, and data to drive business outcomes and social impact. He is also an avid geek and usually the first to adopt new consumer tech products. To read more about Rahul’s thoughts on AI, Marketing, and Leadership, check out his blog, connect with him on LinkedIn, subscribe to his Substack newsletter, or follow him on Medium.

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10 September 2025 12:00 - 12:45

Panel | Brand as a business lever: How to use distinction to fuel success

In both B2B and B2C, trust and familiarity now define the buying journey - 81% of consumers won’t buy from a brand they don’t trust, and 90% of B2B buyers choose the vendor they had in mind before even starting their research. This session delves into how marketing leaders can harness brand distinctiveness—not just traditional differentiation—as a powerful lever for growth, buyer influence, and long-term competitive advantage. Join us and uncover how distinctive branding fuels faster decision-making, why emotional alignment matters more than ever, and how modern tools like AI can amplify brand impact without losing authenticity. Key session takeaways: - Understand the crucial difference between brand distinction and differentiation—and why most brand-building should focus on broad distinctiveness, not niche differentiation. - Learn how to uncover pain points and trial barriers in saturated markets to unlock whitespace through product and non-product brand levers. - Discover how brand reduces acquisition costs and boosts retention by shaping and accelerating the full buying journey. - Explore how aligning brand with customer pain and aspiration keeps your messaging relevant and emotionally resonant. - Gain clarity on integrating AI into brand strategy while staying true to your brand’s core values and leading from the outside in.