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Ramon
Soto
CMO
Northwell Health
Ramon Soto is senior vice president and chief marketing and communications officer for Northwell Health, where he is responsible for developing and executing Northwellā€™s brand strategy and all aspects of marketing and communications, including public relations, digital engagement, strategic marketing, clinical marketing, customer acquisition, and internal communications. He is a member of Northwellā€™s executive leadership team, which is in charge of shaping the growth strategy for the enterprise.
10 September 2025 16:20 - 16:50
Leading with purpose-driven storytelling pulled from Disneyā€™s Marvel playbook
Discover how Northwell Health is revolutionizing patient engagement by harnessing Marvel's storytelling magic. This keynote explores their innovative use of comic books to simplify complex medical information, making healthcare more relatable and accessible. Learn about the creative partnership with Marvel, the campaignā€™s development, and the impressive patient satisfaction and engagement outcomes. Join us to see how the power of popular culture can transform healthcare communication.