10 September 2025 16:20 - 16:50
Leading with purpose-driven storytelling pulled from Disneyās Marvel playbook
Discover how Northwell Health is revolutionizing patient engagement by harnessing Marvel's storytelling magic. This keynote explores their innovative use of comic books to simplify complex medical information, making healthcare more relatable and accessible. Learn about the creative partnership with Marvel, the campaignās development, and the impressive patient satisfaction and engagement outcomes. Join us to see how the power of popular culture can transform healthcare communication.