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Tanner
Hanley
VP, Marketing & Communications
Oregon Symphony
Tanner Hanley is the Vice President of Marketing & Communications for the Oregon Symphony, where he leads brand strategy, audience development, and integrated campaigns for one of the largest orchestras in the western United States. Since joining the Oregon Symphony, he has overseen the launch of a new brand identity, website, and season campaign with the goal to deepen audience engagement and elevate the organization's presence both locally and nationally. Prior to his role in Oregon, Tanner served as the Managing Director of Marketing at the Dallas Symphony Orchestra, where he helped drive record-breaking ticket sales and reimagined the institution’s approach to digital storytelling. His work in the symphony sector is grounded in a deep love for music and the performing arts, coupled with a passion for building meaningful connections between organizations and their communities. Before transitioning into the cultural sector, Tanner spent nearly a decade in advertising and branding, leading strategy and creative development for nationally recognized brands at several top agencies. He brings that experience into his current role, blending data-driven insights with emotionally resonant storytelling.
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10 September 2025 10:15 - 11:00
Networking roundtables: Navigating the CMO landscape
In this session, four unique discussions will take place concurrently, allowing you to find the table that addresses your most pressing challenges or opportunities as a marketing leader. Each table will be facilitated by an industry expert, providing an opportunity to engage in meaningful conversations, share insights, and network with fellow CMOs. Discussion topics will include: - Winning new generations: Evolving engagement strategies for the modern consumer with Tanner Hanley, - Turning your website into a conversion machine with generative search with Suyog Deshpande, Webless - Measuring marketing impact: Beyond vanity metrics to business outcomes - How to evolve marketing from a cost center to a growth powerhouse