Theresa Bui is a product marketing and GTM leader specializing in positioning, messaging, category creation, and enterprise growth for AI-native and vertical SaaS companies. She has led product marketing and revenue enablement for complex AI and enterprise platforms, building GTM motions that sourced 35–80% of enterprise pipeline and shortened long sales cycles. A co-founder of Palamida, Theresa helped build the open source compliance category from the ground up through Series A and B funding to acquisition. She currently serves as CMO across industrial and enterprise AI verticals, partnering closely with founders and executive teams to drive product marketing, revenue strategy, and AI-native GTM execution.