As marketing becomes increasingly data-driven, automated, and accountable to revenue outcomes, marketing operations is evolving far beyond a back-office support function. Today’s highest-performing organizations are using marketing ops to drive strategic decision-making, improve customer visibility, accelerate execution, and create stronger alignment across the business. This session explores how CMOs are repositioning marketing operations as a core growth function: powering scalability, performance, and competitive advantage. Key Takeaways - Why marketing operations is becoming critical to business growth and agility - How CMOs are using ops to improve strategic decision-making and accountability - Strategies for aligning data, systems, and teams across the customer journey - The role of marketing ops in enabling AI, automation, and scalable execution - How to elevate marketing operations from executional support to strategic leadership