Tracy Dearing is Chief Marketing Officer for GE Vernova's Grid Software business, where she leads marketing at the intersection of disruption and purpose. Across cloud computing, 5G, and the energy transition, she has helped enterprises translate emerging technology into real transformation. A natural builder, Tracy treats ambiguity as an invitation to invent rather than a problem to avoid. The teams she leads are known for biasing toward action, anticipating what customers need before they ask, and delivering standout engagement experiences. She brings a bold, direct style to her work, unafraid to sit with differences of opinion long enough to shape them into a workable solution. What energizes her most is pushing teams to attempt what they once thought impossible, watching that stretch translate into both professional achievement and personal growth. Her approach is grounded in a few hard won lessons: thoughtful experiences earn customer loyalty, data enables bold bets, and ruthless prioritization gets the right things done. Tracy's expertise spans marketing and go to market strategy, product marketing, customer lifecycle programs, executive briefing initiatives, and persona and journey mapping, along with digital marketing, content strategy, and marketing analytics.