With more than 20 years’ experience in tech, Barbara leads a multi-disciplinary team of marketers, working closely with product, engineering, and sales teams to evolve the Genesys brand and marketing strategies, expand its Experience as a Service leadership, and grow the business. Prior to Genesys, Barbara was VP of Education at Microsoft where she doubled the multibillion-dollar Education business in 3 years. She served as CMO for two Fintech companies, powering 100% growth annually for each company. Before that, Barbara spent 12 years at SAP in various leadership roles spanning marketing and general management. She started her career at The Coca-Cola Company. Barbara has a bachelor’s degree from Saarland University (Germany) and an MBA from the University of Michigan/Saarland University. She is board director for Blackline Safety Corporation and Guitar Center and has been closely involved with AnitaB.org for over a decade. She is fluent in English, German and French.