Jocelyn Johnson joined Girl Scouts of the USA (GSUSA) in 2021 as chief marketing officer (CMO). As CMO, Jocelyn plays a crucial role in telling a clear narrative to internal and external stakeholders to grow membership, revenue, and engagement. A Lifetime Girl Scout alum, Jocelyn grew up in Maryland, where she was a member of Girl Scout Troop 1411. She later attended Howard University and completed her bachelor’s degree in microcomputer systems at Potomac College. She recently completed an MBA at Jack Welch Management Institute. Prior to joining GSUSA, Jocelyn worked in multiple roles with increasing responsibilities at General Electric (GE), where she eventually led marketing and communications efforts for GE Information Services, a global e-commerce industry pioneer. Her focus on data-centric marketing strategies led to branding, improving communications, customer relationship management, data warehousing, and sales programs that grew business-to-business, business-to-consumer, and business-to-business-to-consumer revenue from $50 million to $20 billion. Jocelyn has served on the boards of My Sister’s Place, Lincoln Foundation, and Brooklawn Child & Family Services, and as Board Chair for the Milwaukee Urban League. She currently serves on the Board of Directors for Bethany Christian Services and DreamCare. Jocelyn has an adult child, Shadya, and lives with her partner, Kevin, in Louisville, Kentucky.