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September 03, 2024
Intercontinental San Francisco
888 Howard Street
San Francisco

Agenda

Get ready for an exhilarating agenda packed with groundbreaking keynotes, interactive breakouts, and thought-provoking panel discussions.

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What's on
September 03
September 03
September 03
08:00
Main stage
Welcome breakfast & registration
09:00
Main stage
Chairperson opening remarks
Peter Mullen, CMO, Interactions
09:15
Main stage
CMO Talk Shop: Navigating the future of marketing
Erica Morgenstern, CMO, Personify Health
Markeisha Everett, CMO, University of California
09:45
Main stage
Panel: A journey from buzzword to practical application
Anya Cheng, Founder & CEO, Taelor
10:30
Networking & exhibition
Networking break
11:30
Main stage
Roundtable discussion: CMO unplugged - airing challenges, finding solutions
Akriti Gupta, Director of Marketing, LinkedIn
12:15
Main stage
Beyond the price tag: Understanding and meeting consumer priorities in today's market
12:45
Networking & exhibition
Lunch
13:00
Breakout sessions
Lunch & learn: Thrive in a global environment by increasing customer engagement
13:45
Main stage
From vision to reality: The CMO's role in upholding brand narrative - Why this is important?
Eugenia Blackstone, CMO, Iris Powered by Generali
14:15
Main stage
Panel: Driving business success through data-driven personalization and growth strategies
Beth Murphy, Director & Global Head for Growth Marketing, Amazon
Bruno Trimouille, Litera Microsystems
15:00
Main stage
How to use win-loss feedback to build pipeline and elevate your brand
Spencer Dent, Co-Founder, Clozd
15:20
Networking & exhibition
Networking break
15:50
Main stage
Masterclass: Using win-loss analysis to optimize your go-to-market strategy and improve revenue outcomes
16:30
Main stage
Leadership agility: Adapting to market dynamics and emerging trends as a CMO
Ramon Soto, CMO, Northwell Health
17:00
Main stage
Closing remarks
Peter Mullen, CMO, Interactions
17:15
Main stage
Happy hour

Useful links

Summit series

www.cmoalliance.com

Speaker enquiries

gosia@pmmalliance.com

Sponsorship enquiries

juta@pmmalliance.com

+1 347-934-8859

Media partnership enquiries

s.perry@pmmalliance.com

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