Erica is accountable for overall marketing initiatives and operations, including demand generation, field marketing, corporate communications, brand and product marketing. Previously, she served as Chief Communication Officer at Welltok and led communications and investor relations for Epocrates, a medical app company used by half of the physicians in the U.S. She specializes in guiding companies through the critical start-up to high-growth phase with funding, mergers and acquisitions and IPO activity. Erica has an invigorating energy and proven track record of executing effective and creative communications to increase awareness and stimulate action.