Eugenia Blackstone is the Chief Marketing Officer for Iris Powered by Generali, a division of Generali Global Assistance (GGA), and was named a marketing leader on Forbes' 2024 Entrepreneurial CMO 50 list. She has been responsible for developing comprehensive marketing strategies for multiple GGA solutions for over a decade, starting as a marketing manager before serving as a Director of Marketing and VP of Global Marketing ahead of her current tenure as CMO. Before working at Iris, Eugenia worked in marketing for major industrial equipment brands, CNH Industrial and Caterpillar.