Shayna Macklin is Brand Strategist and Influencer Marketing specialist with over a decade of experience transforming global brands like Playboy, where she recently drove a 93% increase in TikTok audience growth and secured $79M in earned media value. Her impactful strategies have elevated community engagement and brand visibility across roles at Rainbow Shops and Socialfly Digital Agency, where she worked with top brands like Conair, HP Sprocket, and Whisps Cheese Crisps. Known for launching creator programs and experiential campaigns, Shayna has spent the last few years sharing her expertise in brand building, social strategy, and the creator economy.