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Event starts in:
63

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26

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May 27, 2026
Postillion Hotel & Convention Centre
9-11 Paul van Vlissingenstraat
Amsterdam

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What's on
Main stage
Exhibition & networking
May 27
May 27
May 27
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:15
Main stage
The new rules for scale: Architecting a future-proof marketing team
Justin Vaughan-Brown, VP, Product Marketing & Strategic Comms, Camunda
See the details
09:45
Main stage
Meet your next teammate: Preparing CMO for the rise of AI agents
See the details
10:15
Main stage
The 3 Ts of building an icon: Transformation, technology, and tenacity
Mirjam Schuele, SVP, Marketing, KARL LAGERFELD
See the details
10:45
Exhibition & networking
Coffee break
See the details
11:15
Main stage
Networking roundtables: Navigating the CMO landscape
See the details
12:00
Main stage
The battle for loyalty: Why experience now beats price and performance
See the details
12:30
Exhibition & networking
Lunch
See the details
13:30
Main stage
Panel | The brand-demand dilemma: Pipeline today vs performance tomorrow
Grigory Lavrov, VP, Marketing, Local Brands & Franchise Management, Warner Bros. Discovery
Victoria Kerr, Director, International Marketing, Uber
Joost Vastenavondt, Chief Growth Officer, Le Pain Quotidien
See the details
14:15
Main stage
Resilience as a growth strategy: What the Financial Times’ 140-year legacy teaches modern CMOs
‬Finola‬‭ McDonnell‬‭, Chief‬‭ Marketing‬‭ & Communications‬‭ Officer‬ ‭, Financial Times
See the details
14:45
Exhibition & networking
Coffee break
See the details
15:15
Main stage
Panel | The transformation test: How strong marketing leaders steady the team
Maarten Westdorp, VP, Marketing & Communications, E.ON
Ann Halvorsen, Chief Communications & Marketing Officer, Nexer Group
Briana Rogers, VP, Marketing, Miro
Nikki Constantine, CMO, Mambu
See the details
16:00
Main stage
Central strategy, local execution: Winning across Europe’s complex markets
See the details
16:30
Main stage
Interactive session | CMO 2030: What stays, what goes, what defines the role
See the details
17:00
Main stage
Chairperson's closing remarks
See the details
17:05
Exhibition & networking
Happy hour sponsored by CMO Alliance
See the details
What's on
Main stage
Exhibition & networking
May 27
May 27
May 27
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:15
Main stage
The new rules for scale: Architecting a future-proof marketing team
Justin Vaughan-Brown, VP, Product Marketing & Strategic Comms, Camunda
See the details
09:45
Main stage
Meet your next teammate: Preparing CMO for the rise of AI agents
See the details
10:15
Main stage
The 3 Ts of building an icon: Transformation, technology, and tenacity
Mirjam Schuele, SVP, Marketing, KARL LAGERFELD
See the details
10:45
Exhibition & networking
Coffee break
See the details
11:15
Main stage
Networking roundtables: Navigating the CMO landscape
See the details
12:00
Main stage
The battle for loyalty: Why experience now beats price and performance
See the details
12:30
Exhibition & networking
Lunch
See the details
13:30
Main stage
Panel | The brand-demand dilemma: Pipeline today vs performance tomorrow
Grigory Lavrov, VP, Marketing, Local Brands & Franchise Management, Warner Bros. Discovery
Victoria Kerr, Director, International Marketing, Uber
Joost Vastenavondt, Chief Growth Officer, Le Pain Quotidien
See the details
14:15
Main stage
Resilience as a growth strategy: What the Financial Times’ 140-year legacy teaches modern CMOs
‬Finola‬‭ McDonnell‬‭, Chief‬‭ Marketing‬‭ & Communications‬‭ Officer‬ ‭, Financial Times
See the details
14:45
Exhibition & networking
Coffee break
See the details
15:15
Main stage
Panel | The transformation test: How strong marketing leaders steady the team
Maarten Westdorp, VP, Marketing & Communications, E.ON
Ann Halvorsen, Chief Communications & Marketing Officer, Nexer Group
Briana Rogers, VP, Marketing, Miro
Nikki Constantine, CMO, Mambu
See the details
16:00
Main stage
Central strategy, local execution: Winning across Europe’s complex markets
See the details
16:30
Main stage
Interactive session | CMO 2030: What stays, what goes, what defines the role
See the details
17:00
Main stage
Chairperson's closing remarks
See the details
17:05
Exhibition & networking
Happy hour sponsored by CMO Alliance
See the details
What's on
Main stage
Exhibition & networking
May 27
May 27
May 27
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:15
Main stage
The new rules for scale: Architecting a future-proof marketing team
Justin Vaughan-Brown, VP, Product Marketing & Strategic Comms, Camunda
See the details
09:45
Main stage
Meet your next teammate: Preparing CMO for the rise of AI agents
See the details
10:15
Main stage
The 3 Ts of building an icon: Transformation, technology, and tenacity
Mirjam Schuele, SVP, Marketing, KARL LAGERFELD
See the details
10:45
Exhibition & networking
Coffee break
See the details
11:15
Main stage
Networking roundtables: Navigating the CMO landscape
See the details
12:00
Main stage
The battle for loyalty: Why experience now beats price and performance
See the details
12:30
Exhibition & networking
Lunch
See the details
13:30
Main stage
Panel | The brand-demand dilemma: Pipeline today vs performance tomorrow
Grigory Lavrov, VP, Marketing, Local Brands & Franchise Management, Warner Bros. Discovery
Victoria Kerr, Director, International Marketing, Uber
Joost Vastenavondt, Chief Growth Officer, Le Pain Quotidien
See the details
14:15
Main stage
Resilience as a growth strategy: What the Financial Times’ 140-year legacy teaches modern CMOs
‬Finola‬‭ McDonnell‬‭, Chief‬‭ Marketing‬‭ & Communications‬‭ Officer‬ ‭, Financial Times
See the details
14:45
Exhibition & networking
Coffee break
See the details
15:15
Main stage
Panel | The transformation test: How strong marketing leaders steady the team
Maarten Westdorp, VP, Marketing & Communications, E.ON
Ann Halvorsen, Chief Communications & Marketing Officer, Nexer Group
Briana Rogers, VP, Marketing, Miro
Nikki Constantine, CMO, Mambu
See the details
16:00
Main stage
Central strategy, local execution: Winning across Europe’s complex markets
See the details
16:30
Main stage
Interactive session | CMO 2030: What stays, what goes, what defines the role
See the details
17:00
Main stage
Chairperson's closing remarks
See the details
17:05
Exhibition & networking
Happy hour sponsored by CMO Alliance
See the details

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