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Name: Workshops | Chief Marketing Officer Summit | New York
Start: 2025-03-12T04:00:00.000Z
End: 2025-03-12T04:00:00.000Z
Location: Convene 360 Madison Avenue

These exclusive sessions are available only to ticket holders and will be packed with valuable insights and fun, hands-on learning. Please note that seats are limited, and pre-registration is mandatory.

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11:05 - 11:50, 12 March 2025

Duration:

45 mins

Workshop | The AI future of digital experiences: CMO advisory session with 20+ year marketing and technology experts

Whether you're considering a platform shift, struggling with development bottlenecks, or simply trying to maximize ROI from your digital properties, come armed with your questions for an intimate conversation with veteran martech AI and digital platform experts. They'll help demystify the evolving CMS landscape—from traditional open source platforms to DXPs, headless architectures, and Webflow's visual, composable Website Experience Platform (WXP) and answer any questions you have.

Liz Spranzani, Verndale Guy Yalif, Webflow

15:30 - 16:15, 12 March 2025

Duration:

45 mins

Workshop | Failing forward: Why smart CMOs fail - and how they win because of it

In an unpredictable marketing landscape, the ability to navigate failure is what sets great CMOs apart. Join J.P. in this interactive workshop and explore how the most successful marketing leaders embrace failure as a strategic advantage, turning setbacks into powerful growth opportunities. Key takeaways: - Understand the critical difference between failure and defeat—and why it matters. - Learn how to build resilience and adaptability in your marketing leadership approach. - Discover real-world examples of CMOs who turned failure into lasting success. - Gain practical strategies to foster a fail-forward mindset within your team. - Leave with actionable insights to turn challenges into catalysts for innovation.

J.P. Carter, System Pavers

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