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14

hours :

13

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October 27, 2026
Westin Seaport
425 Summer Street
Boston

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full agenda

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What's on
MarTech | Main stage
Exhibition and networking
Revenue Operations | Main stage
October 27
October 27
October 27
08:00
Exhibition and networking
Networking breakfast & registration
09:00
MarTech | Main stage
Chairperson opening remarks
09:15
MarTech | Main stage
People, process & operations — the layer your tools can't replace
09:45
MarTech | Main stage
Your Martech stack is a liability: Here's how to turn It Into an asset
Adam Pickel, Field Technology Officer, Concentrix
10:15
MarTech | Main stage
Panel | The marketer of 2027: What skills survive, what gets automated, and what that means for hiring now
11:00
Exhibition and networking
Coffee break
11:30
MarTech | Main stage
Balancing brand vs. performance: how your stack should serve both
Allyson Barr, CMO, ActiveState
12:00
MarTech | Main stage
Fireside chat | Measuring what matters: what consumer data reveals about where marketing value is actually created
Sean Stewart, Director of Marketing Operations & Analytics, On Location
Jack O'Leary, Director, eCommerce Strategic Insights Thought Leader, NielsenIQ
12:30
Exhibition and networking
Lunch
13:30
MarTech | Main stage
Networking roundtables | MarOps is everybody's business: Building alignment across teams, AI and customer intelligence
Ellen Silveira, Director, Brand & Content Strategy, Philips
Shoeb Shaikh, Global Head of Campaigns and Strategic Programs, Lenovo
Gillian Hinkle, Former Senior Director of Growth & Digital Marketing, Salesforce
Gillian Barbieri, Director of Marketing Technology, Qt Group
14:15
MarTech | Main stage
The playbook: Setting teams up for success with agentic tools
Tom Capone, Director, Marketing Technology, Strategy & Operations, National Football League
14:45
MarTech | Main stage
Data foundations in the age of agentic marketing: Control, transparency, or black box?
15:15
Exhibition and networking
Coffee break
15:45
MarTech | Main stage
Search is changing. Is your strategy?
16:15
MarTech | Main stage
Foundations, features, execution: Leaving with a 90-day plan
17:00
MarTech | Main stage
Chairperson closing remarks
What's on
MarTech | Main stage
Exhibition and networking
Revenue Operations | Main stage
October 27
October 27
October 27
08:00
Exhibition and networking
Networking breakfast & registration
09:00
MarTech | Main stage
Chairperson opening remarks
09:15
MarTech | Main stage
People, process & operations — the layer your tools can't replace
09:45
MarTech | Main stage
Your Martech stack is a liability: Here's how to turn It Into an asset
Adam Pickel, Field Technology Officer, Concentrix
10:15
MarTech | Main stage
Panel | The marketer of 2027: What skills survive, what gets automated, and what that means for hiring now
11:00
Exhibition and networking
Coffee break
11:30
MarTech | Main stage
Balancing brand vs. performance: how your stack should serve both
Allyson Barr, CMO, ActiveState
12:00
MarTech | Main stage
Fireside chat | Measuring what matters: what consumer data reveals about where marketing value is actually created
Sean Stewart, Director of Marketing Operations & Analytics, On Location
Jack O'Leary, Director, eCommerce Strategic Insights Thought Leader, NielsenIQ
12:30
Exhibition and networking
Lunch
13:30
MarTech | Main stage
Networking roundtables | MarOps is everybody's business: Building alignment across teams, AI and customer intelligence
Ellen Silveira, Director, Brand & Content Strategy, Philips
Shoeb Shaikh, Global Head of Campaigns and Strategic Programs, Lenovo
Gillian Hinkle, Former Senior Director of Growth & Digital Marketing, Salesforce
Gillian Barbieri, Director of Marketing Technology, Qt Group
14:15
MarTech | Main stage
The playbook: Setting teams up for success with agentic tools
Tom Capone, Director, Marketing Technology, Strategy & Operations, National Football League
14:45
MarTech | Main stage
Data foundations in the age of agentic marketing: Control, transparency, or black box?
15:15
Exhibition and networking
Coffee break
15:45
MarTech | Main stage
Search is changing. Is your strategy?
16:15
MarTech | Main stage
Foundations, features, execution: Leaving with a 90-day plan
17:00
MarTech | Main stage
Chairperson closing remarks
What's on
MarTech | Main stage
Exhibition and networking
Revenue Operations | Main stage
October 27
October 27
October 27
08:00
Exhibition and networking
Networking breakfast & registration
09:00
MarTech | Main stage
Chairperson opening remarks
09:15
MarTech | Main stage
People, process & operations — the layer your tools can't replace
09:45
MarTech | Main stage
Your Martech stack is a liability: Here's how to turn It Into an asset
Adam Pickel, Field Technology Officer, Concentrix
10:15
MarTech | Main stage
Panel | The marketer of 2027: What skills survive, what gets automated, and what that means for hiring now
11:00
Exhibition and networking
Coffee break
11:30
MarTech | Main stage
Balancing brand vs. performance: how your stack should serve both
Allyson Barr, CMO, ActiveState
12:00
MarTech | Main stage
Fireside chat | Measuring what matters: what consumer data reveals about where marketing value is actually created
Sean Stewart, Director of Marketing Operations & Analytics, On Location
Jack O'Leary, Director, eCommerce Strategic Insights Thought Leader, NielsenIQ
12:30
Exhibition and networking
Lunch
13:30
MarTech | Main stage
Networking roundtables | MarOps is everybody's business: Building alignment across teams, AI and customer intelligence
Ellen Silveira, Director, Brand & Content Strategy, Philips
Shoeb Shaikh, Global Head of Campaigns and Strategic Programs, Lenovo
Gillian Hinkle, Former Senior Director of Growth & Digital Marketing, Salesforce
Gillian Barbieri, Director of Marketing Technology, Qt Group
14:15
MarTech | Main stage
The playbook: Setting teams up for success with agentic tools
Tom Capone, Director, Marketing Technology, Strategy & Operations, National Football League
14:45
MarTech | Main stage
Data foundations in the age of agentic marketing: Control, transparency, or black box?
15:15
Exhibition and networking
Coffee break
15:45
MarTech | Main stage
Search is changing. Is your strategy?
16:15
MarTech | Main stage
Foundations, features, execution: Leaving with a 90-day plan
17:00
MarTech | Main stage
Chairperson closing remarks

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