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August 20, 2026
The Westin Copley Place
10 Huntington Avenue
Boston

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What's on
Main stage
Networking & exhibition
August 20
August 20
August 20
08:00
Networking & exhibition
Registration and networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
David Reich, CMO, IBM
See the details
09:15
Main stage
AI, authenticity and activation: How the face of marketing is being reimagined
Kim Salem-Jackson, CMO, Akamai
See the details
09:45
Main stage
Roles, pods or agents: How do you structure a modern marketing team?
Ajdin Agic, CMO, Clarity AI
See the details
10:15
Main stage
When did you last actually understand your customers?
See the details
10:45
Networking & exhibition
Coffee break & networking
See the details
11:15
Main stage
From first touch to fierce loyalty: Unlocking the power of customer lifecycle marketing
Lisa Pratt, Vice President, Customer Marketing, Deltek
See the details
11:45
Main stage
CMO roundtables: Solving the challenges defining modern marketing leaders
See the details
12:30
Networking & exhibition
Lunch break & networking
See the details
13:30
Main stage
Panel - The unified GTM engine everyone talks about - and almost nobody has built
Amanda Bohne, CMO, Motus
MunMun Malik, Vice President, Customer Success Operations, PTC
Tanya Little, Chief Growth Officer, Vitality
Chris Willis, CMO, Outseer
See the details
14:15
Main stage
Community marketing isn't a channel. It's a strategy.
See the details
14:45
Main stage
The marketer who never sleeps: Building agentic workflows that work
See the details
15:15
Networking & exhibition
Coffee break & networking
See the details
15:45
Main stage
Fireside chat - Balancing growth expectations vs budget limitations
Stefan Lysak, CMO, Americas, Roland-Berger
Madhup Mishra, Former SVP, Marketing, SmartBear
See the details
16:15
Main stage
The average marketing team has 91 tools. How many are actually working?
Abby Koble, VP of Global Marketing Operations, Cornerstone OnDemand
See the details
16:45
Main stage
Chairperson closing remarks
See the details
17:00
Networking & exhibition
Happy hour hosted by CMO Alliance
See the details
What's on
Main stage
Networking & exhibition
August 20
August 20
August 20
08:00
Networking & exhibition
Registration and networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
David Reich, CMO, IBM
See the details
09:15
Main stage
AI, authenticity and activation: How the face of marketing is being reimagined
Kim Salem-Jackson, CMO, Akamai
See the details
09:45
Main stage
Roles, pods or agents: How do you structure a modern marketing team?
Ajdin Agic, CMO, Clarity AI
See the details
10:15
Main stage
When did you last actually understand your customers?
See the details
10:45
Networking & exhibition
Coffee break & networking
See the details
11:15
Main stage
From first touch to fierce loyalty: Unlocking the power of customer lifecycle marketing
Lisa Pratt, Vice President, Customer Marketing, Deltek
See the details
11:45
Main stage
CMO roundtables: Solving the challenges defining modern marketing leaders
See the details
12:30
Networking & exhibition
Lunch break & networking
See the details
13:30
Main stage
Panel - The unified GTM engine everyone talks about - and almost nobody has built
Amanda Bohne, CMO, Motus
MunMun Malik, Vice President, Customer Success Operations, PTC
Tanya Little, Chief Growth Officer, Vitality
Chris Willis, CMO, Outseer
See the details
14:15
Main stage
Community marketing isn't a channel. It's a strategy.
See the details
14:45
Main stage
The marketer who never sleeps: Building agentic workflows that work
See the details
15:15
Networking & exhibition
Coffee break & networking
See the details
15:45
Main stage
Fireside chat - Balancing growth expectations vs budget limitations
Stefan Lysak, CMO, Americas, Roland-Berger
Madhup Mishra, Former SVP, Marketing, SmartBear
See the details
16:15
Main stage
The average marketing team has 91 tools. How many are actually working?
Abby Koble, VP of Global Marketing Operations, Cornerstone OnDemand
See the details
16:45
Main stage
Chairperson closing remarks
See the details
17:00
Networking & exhibition
Happy hour hosted by CMO Alliance
See the details
What's on
Main stage
Networking & exhibition
August 20
August 20
August 20
08:00
Networking & exhibition
Registration and networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
David Reich, CMO, IBM
See the details
09:15
Main stage
AI, authenticity and activation: How the face of marketing is being reimagined
Kim Salem-Jackson, CMO, Akamai
See the details
09:45
Main stage
Roles, pods or agents: How do you structure a modern marketing team?
Ajdin Agic, CMO, Clarity AI
See the details
10:15
Main stage
When did you last actually understand your customers?
See the details
10:45
Networking & exhibition
Coffee break & networking
See the details
11:15
Main stage
From first touch to fierce loyalty: Unlocking the power of customer lifecycle marketing
Lisa Pratt, Vice President, Customer Marketing, Deltek
See the details
11:45
Main stage
CMO roundtables: Solving the challenges defining modern marketing leaders
See the details
12:30
Networking & exhibition
Lunch break & networking
See the details
13:30
Main stage
Panel - The unified GTM engine everyone talks about - and almost nobody has built
Amanda Bohne, CMO, Motus
MunMun Malik, Vice President, Customer Success Operations, PTC
Tanya Little, Chief Growth Officer, Vitality
Chris Willis, CMO, Outseer
See the details
14:15
Main stage
Community marketing isn't a channel. It's a strategy.
See the details
14:45
Main stage
The marketer who never sleeps: Building agentic workflows that work
See the details
15:15
Networking & exhibition
Coffee break & networking
See the details
15:45
Main stage
Fireside chat - Balancing growth expectations vs budget limitations
Stefan Lysak, CMO, Americas, Roland-Berger
Madhup Mishra, Former SVP, Marketing, SmartBear
See the details
16:15
Main stage
The average marketing team has 91 tools. How many are actually working?
Abby Koble, VP of Global Marketing Operations, Cornerstone OnDemand
See the details
16:45
Main stage
Chairperson closing remarks
See the details
17:00
Networking & exhibition
Happy hour hosted by CMO Alliance
See the details

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