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18

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August 20, 2026
The Westin Copley Place
10 Huntington Avenue
Boston

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What's on
Main stage
Networking & exhibition
August 20
August 20
August 20
08:00
Networking & exhibition
Registration and networking breakfast
09:00
Main stage
Chairperson opening remarks
Ajdin Agic, CMO, Clarity AI
09:15
Main stage
AI, authenticity and activation: How the face of marketing is being reimagined
Kim Salem-Jackson, CMO, Akamai
09:45
Main stage
Roles, pods or agents: How do you structure a modern marketing team?
Ajdin Agic, CMO, Clarity AI
10:15
Main stage
AI won't replace strategy - misunderstanding will.
Tammy Gollotti, Senior Vice President of Marketing, Hitachi Vantara
10:45
Networking & exhibition
Coffee break & networking
11:15
Main stage
From first touch to fierce loyalty: Unlocking the power of customer lifecycle marketing
Lisa Pratt, Vice President, Customer Marketing, Deltek
11:45
Main stage
CMO roundtables: Solving the challenges defining modern marketing leaders
12:30
Networking & exhibition
Lunch break & networking
13:30
Main stage
Panel - The unified GTM engine everyone talks about - and almost nobody has built
Amanda Bohne, CMO, Motus
MunMun Malik, Vice President, Customer Success Operations, PTC
Chris Willis, CMO, Outseer
Debbie Umbach, CMO, M-Files
14:15
Main stage
Community marketing isn't a channel. It's a strategy.
David Reich, CMO, IBM
14:45
Main stage
The Human Edge: Driving 30% Predictable Growth as AI Floods the Funnel.
Tanya Little, Chief Growth Officer, Vitality
15:15
Networking & exhibition
Coffee break & networking
15:45
Main stage
Fireside chat - Balancing growth expectations vs budget limitations
Stefan Lysak, CMO, Americas, Roland-Berger
Madhup Mishra, Former SVP, Marketing, SmartBear
16:15
Main stage
The average marketing team has 91 tools. How many are actually working?
Abby Koble, VP of Global Marketing Operations, Cornerstone OnDemand
16:45
Main stage
Chairperson closing remarks
Ajdin Agic, CMO, Clarity AI
17:00
Networking & exhibition
Happy hour hosted by CMO Alliance
What's on
Main stage
Networking & exhibition
August 20
August 20
August 20
08:00
Networking & exhibition
Registration and networking breakfast
09:00
Main stage
Chairperson opening remarks
Ajdin Agic, CMO, Clarity AI
09:15
Main stage
AI, authenticity and activation: How the face of marketing is being reimagined
Kim Salem-Jackson, CMO, Akamai
09:45
Main stage
Roles, pods or agents: How do you structure a modern marketing team?
Ajdin Agic, CMO, Clarity AI
10:15
Main stage
AI won't replace strategy - misunderstanding will.
Tammy Gollotti, Senior Vice President of Marketing, Hitachi Vantara
10:45
Networking & exhibition
Coffee break & networking
11:15
Main stage
From first touch to fierce loyalty: Unlocking the power of customer lifecycle marketing
Lisa Pratt, Vice President, Customer Marketing, Deltek
11:45
Main stage
CMO roundtables: Solving the challenges defining modern marketing leaders
12:30
Networking & exhibition
Lunch break & networking
13:30
Main stage
Panel - The unified GTM engine everyone talks about - and almost nobody has built
Amanda Bohne, CMO, Motus
MunMun Malik, Vice President, Customer Success Operations, PTC
Chris Willis, CMO, Outseer
Debbie Umbach, CMO, M-Files
14:15
Main stage
Community marketing isn't a channel. It's a strategy.
David Reich, CMO, IBM
14:45
Main stage
The Human Edge: Driving 30% Predictable Growth as AI Floods the Funnel.
Tanya Little, Chief Growth Officer, Vitality
15:15
Networking & exhibition
Coffee break & networking
15:45
Main stage
Fireside chat - Balancing growth expectations vs budget limitations
Stefan Lysak, CMO, Americas, Roland-Berger
Madhup Mishra, Former SVP, Marketing, SmartBear
16:15
Main stage
The average marketing team has 91 tools. How many are actually working?
Abby Koble, VP of Global Marketing Operations, Cornerstone OnDemand
16:45
Main stage
Chairperson closing remarks
Ajdin Agic, CMO, Clarity AI
17:00
Networking & exhibition
Happy hour hosted by CMO Alliance
What's on
Main stage
Networking & exhibition
August 20
August 20
August 20
08:00
Networking & exhibition
Registration and networking breakfast
09:00
Main stage
Chairperson opening remarks
Ajdin Agic, CMO, Clarity AI
09:15
Main stage
AI, authenticity and activation: How the face of marketing is being reimagined
Kim Salem-Jackson, CMO, Akamai
09:45
Main stage
Roles, pods or agents: How do you structure a modern marketing team?
Ajdin Agic, CMO, Clarity AI
10:15
Main stage
AI won't replace strategy - misunderstanding will.
Tammy Gollotti, Senior Vice President of Marketing, Hitachi Vantara
10:45
Networking & exhibition
Coffee break & networking
11:15
Main stage
From first touch to fierce loyalty: Unlocking the power of customer lifecycle marketing
Lisa Pratt, Vice President, Customer Marketing, Deltek
11:45
Main stage
CMO roundtables: Solving the challenges defining modern marketing leaders
12:30
Networking & exhibition
Lunch break & networking
13:30
Main stage
Panel - The unified GTM engine everyone talks about - and almost nobody has built
Amanda Bohne, CMO, Motus
MunMun Malik, Vice President, Customer Success Operations, PTC
Chris Willis, CMO, Outseer
Debbie Umbach, CMO, M-Files
14:15
Main stage
Community marketing isn't a channel. It's a strategy.
David Reich, CMO, IBM
14:45
Main stage
The Human Edge: Driving 30% Predictable Growth as AI Floods the Funnel.
Tanya Little, Chief Growth Officer, Vitality
15:15
Networking & exhibition
Coffee break & networking
15:45
Main stage
Fireside chat - Balancing growth expectations vs budget limitations
Stefan Lysak, CMO, Americas, Roland-Berger
Madhup Mishra, Former SVP, Marketing, SmartBear
16:15
Main stage
The average marketing team has 91 tools. How many are actually working?
Abby Koble, VP of Global Marketing Operations, Cornerstone OnDemand
16:45
Main stage
Chairperson closing remarks
Ajdin Agic, CMO, Clarity AI
17:00
Networking & exhibition
Happy hour hosted by CMO Alliance

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