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Event starts in:
43

days :

5

: hours :

58

minutes

34

early bird prices end

September 09 & 10, 2026
Hyatt Regency San Francisco Airport
1333 Old Bayshore Highway
Burlingame

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full agenda

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What's on
Main stage
Exhibition & networking
September 9
September 10
September 9
September 9
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:15
Main stage
Stop adding AI to your marketing. Start building marketing on AI.
See the details
09:45
Main stage
From campaigns to autonomous GTM systems
Tyler Suss, Vice President, AI GTM, IBM
See the details
10:15
Main stage
The AI marketing myths that are costing teams time, budget and credibility
Ashley Faus, Head of Lifecyle Marketing, Portfolio, Atlassian
See the details
10:45
Exhibition & networking
Coffee break
See the details
11:15
Main stage
Live build: How to build an AI workflow that tracks your competitors so you don't have to
Tye Davis, Senior Technical Marketing Manager, Competitive, Noma Security
See the details
12:00
Main stage
How to get your brand to show up in a zero-click future
Bhawna Sharma, Global Partnership Marketing Leader, PayPal
See the details
12:30
Exhibition & networking
Lunch break
See the details
13:30
Main stage
Panel - Real talk: What's actually working in AI marketing and what isn't
Calanthia Mei Fuchs, GTM Advisor, Dyna AI
Eva Nazarewicz, Senior Director of Marketing, Owned Media, LinkedIn
Jeff Goldberg, Marketing Lead, Apple Originals, Apple
Stephanie Lapow, Senior Director, Global Integrated Marketing Strategy - Customer Base, Workday
See the details
14:15
Main stage
Roundtable discussions - Bring your best AI hot takes
See the details
15:00
Exhibition & networking
Coffee break
See the details
15:30
Main stage
Live Build: The Claude features your marketing team isn't using but should be
See the details
16:15
Main stage
Stop automating the parts that matter.
Delijeh Snyder, Vice President of Growth Marketing, Deepwatch
See the details
16:45
Main stage
Closing remarks
See the details
17:15
Exhibition & networking
Happy hour
See the details
September 10
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Main stage
Opening remarks
See the details
09:15
Main stage
The measurement gap: Why 91% of marketers use AI but only 6% can prove the ROI
See the details
09:45
Main stage
The new marketing funnel: when AI orchestrates every stage
Marie Ross, Senior Director, Global Integrated Marketing & Content, PayPal
See the details
10:15
Main stage
Fireside chat - Every touchpoint is trackable now. Your event strategy has no excuse.
Ghazwan Almoazen, Director, Global Experiential Marketing Demand, DocuSign
See the details
10:45
Exhibition & networking
Coffee break
See the details
11:15
Main stage
Live Build: Building a workflow that turns customer feedback into campaign intelligence
See the details
12:00
Main stage
Human signal, machine scale - The case for community-led AI marketing
Markiesha Patrice, Head of Startup Platform & Community, Nebius
See the details
12:30
Exhibition & networking
Lunch break
See the details
13:30
Main stage
Fireside chat - The growth expectations are AI-at-scale The budget isn't.
Jimil Patel, Head of Technical Product Marketing, Intuit
Rahul Chhabria, Vice President of Marketing, Sentry
See the details
14:15
Main stage
The vendor landscape is a mess: How are marketers making build vs buy decisions?
See the details
14:45
Main stage
Closing remarks
See the details
What's on
Main stage
Exhibition & networking
September 9
September 10
September 9
September 9
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:15
Main stage
Stop adding AI to your marketing. Start building marketing on AI.
See the details
09:45
Main stage
From campaigns to autonomous GTM systems
Tyler Suss, Vice President, AI GTM, IBM
See the details
10:15
Main stage
The AI marketing myths that are costing teams time, budget and credibility
Ashley Faus, Head of Lifecyle Marketing, Portfolio, Atlassian
See the details
10:45
Exhibition & networking
Coffee break
See the details
11:15
Main stage
Live build: How to build an AI workflow that tracks your competitors so you don't have to
Tye Davis, Senior Technical Marketing Manager, Competitive, Noma Security
See the details
12:00
Main stage
How to get your brand to show up in a zero-click future
Bhawna Sharma, Global Partnership Marketing Leader, PayPal
See the details
12:30
Exhibition & networking
Lunch break
See the details
13:30
Main stage
Panel - Real talk: What's actually working in AI marketing and what isn't
Calanthia Mei Fuchs, GTM Advisor, Dyna AI
Eva Nazarewicz, Senior Director of Marketing, Owned Media, LinkedIn
Jeff Goldberg, Marketing Lead, Apple Originals, Apple
Stephanie Lapow, Senior Director, Global Integrated Marketing Strategy - Customer Base, Workday
See the details
14:15
Main stage
Roundtable discussions - Bring your best AI hot takes
See the details
15:00
Exhibition & networking
Coffee break
See the details
15:30
Main stage
Live Build: The Claude features your marketing team isn't using but should be
See the details
16:15
Main stage
Stop automating the parts that matter.
Delijeh Snyder, Vice President of Growth Marketing, Deepwatch
See the details
16:45
Main stage
Closing remarks
See the details
17:15
Exhibition & networking
Happy hour
See the details
September 10
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Main stage
Opening remarks
See the details
09:15
Main stage
The measurement gap: Why 91% of marketers use AI but only 6% can prove the ROI
See the details
09:45
Main stage
The new marketing funnel: when AI orchestrates every stage
Marie Ross, Senior Director, Global Integrated Marketing & Content, PayPal
See the details
10:15
Main stage
Fireside chat - Every touchpoint is trackable now. Your event strategy has no excuse.
Ghazwan Almoazen, Director, Global Experiential Marketing Demand, DocuSign
See the details
10:45
Exhibition & networking
Coffee break
See the details
11:15
Main stage
Live Build: Building a workflow that turns customer feedback into campaign intelligence
See the details
12:00
Main stage
Human signal, machine scale - The case for community-led AI marketing
Markiesha Patrice, Head of Startup Platform & Community, Nebius
See the details
12:30
Exhibition & networking
Lunch break
See the details
13:30
Main stage
Fireside chat - The growth expectations are AI-at-scale The budget isn't.
Jimil Patel, Head of Technical Product Marketing, Intuit
Rahul Chhabria, Vice President of Marketing, Sentry
See the details
14:15
Main stage
The vendor landscape is a mess: How are marketers making build vs buy decisions?
See the details
14:45
Main stage
Closing remarks
See the details
What's on
Main stage
Exhibition & networking
September 9
September 10
September 9
September 9
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:15
Main stage
Stop adding AI to your marketing. Start building marketing on AI.
See the details
09:45
Main stage
From campaigns to autonomous GTM systems
Tyler Suss, Vice President, AI GTM, IBM
See the details
10:15
Main stage
The AI marketing myths that are costing teams time, budget and credibility
Ashley Faus, Head of Lifecyle Marketing, Portfolio, Atlassian
See the details
10:45
Exhibition & networking
Coffee break
See the details
11:15
Main stage
Live build: How to build an AI workflow that tracks your competitors so you don't have to
Tye Davis, Senior Technical Marketing Manager, Competitive, Noma Security
See the details
12:00
Main stage
How to get your brand to show up in a zero-click future
Bhawna Sharma, Global Partnership Marketing Leader, PayPal
See the details
12:30
Exhibition & networking
Lunch break
See the details
13:30
Main stage
Panel - Real talk: What's actually working in AI marketing and what isn't
Calanthia Mei Fuchs, GTM Advisor, Dyna AI
Eva Nazarewicz, Senior Director of Marketing, Owned Media, LinkedIn
Jeff Goldberg, Marketing Lead, Apple Originals, Apple
Stephanie Lapow, Senior Director, Global Integrated Marketing Strategy - Customer Base, Workday
See the details
14:15
Main stage
Roundtable discussions - Bring your best AI hot takes
See the details
15:00
Exhibition & networking
Coffee break
See the details
15:30
Main stage
Live Build: The Claude features your marketing team isn't using but should be
See the details
16:15
Main stage
Stop automating the parts that matter.
Delijeh Snyder, Vice President of Growth Marketing, Deepwatch
See the details
16:45
Main stage
Closing remarks
See the details
17:15
Exhibition & networking
Happy hour
See the details
September 10
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Main stage
Opening remarks
See the details
09:15
Main stage
The measurement gap: Why 91% of marketers use AI but only 6% can prove the ROI
See the details
09:45
Main stage
The new marketing funnel: when AI orchestrates every stage
Marie Ross, Senior Director, Global Integrated Marketing & Content, PayPal
See the details
10:15
Main stage
Fireside chat - Every touchpoint is trackable now. Your event strategy has no excuse.
Ghazwan Almoazen, Director, Global Experiential Marketing Demand, DocuSign
See the details
10:45
Exhibition & networking
Coffee break
See the details
11:15
Main stage
Live Build: Building a workflow that turns customer feedback into campaign intelligence
See the details
12:00
Main stage
Human signal, machine scale - The case for community-led AI marketing
Markiesha Patrice, Head of Startup Platform & Community, Nebius
See the details
12:30
Exhibition & networking
Lunch break
See the details
13:30
Main stage
Fireside chat - The growth expectations are AI-at-scale The budget isn't.
Jimil Patel, Head of Technical Product Marketing, Intuit
Rahul Chhabria, Vice President of Marketing, Sentry
See the details
14:15
Main stage
The vendor landscape is a mess: How are marketers making build vs buy decisions?
See the details
14:45
Main stage
Closing remarks
See the details

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