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September 11, 2025
Hyatt Regency San Francisco Airport
1333 Old Bayshore Highway
Burlingame

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What's on
Developer Marketing Summit
Customer Marketing Summit
Product Marketing Summit
AI for Marketers Summit
Exhibition and networking
September 10
September 11
September 10
September 10
09:00
Developer Marketing Summit
Opening remarks
Pallavi Vanacharla, VP of Product Marketing and Enterprise Marketing, New Relic
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09:00
Customer Marketing Summit
Chairperson opening remarks
Bridget Heaton, Head of Customer Marketing, Slack
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09:00
Product Marketing Summit
Chairperson opening remarks
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
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09:15
Developer Marketing Summit
Knowing your audience: The evolving role of developers and how to reach them
Manish Gupta, CMO, LaunchDarkly
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09:15
Customer Marketing Summit
Scaling impact: How PowerSchool drives advocacy, retention, and product usage across millions of customers
Jannita Demian, Senior Director of Customer Marketing & Advocacy, PowerSchool
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09:15
Product Marketing Summit
The state of PMM in 2025 - Trends, insights and what it means for you
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09:45
Developer Marketing Summit
Why didn’t I think of that? 5 tried-and-true (and wildly effective) ways to use AI for your developer marketing
Knut Melvær, Head of Developer Community and Education, Sanity
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09:45
Customer Marketing Summit
Beyond the dashboard: Measuring what really matters in customer marketing
Daniel Palay, Director of Customer Advocacy, Grafana Labs
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09:45
Product Marketing Summit
Unlock your full product marketing potential by harnessing your PMM superpowers
Abigail Laursen, Senior Director of Product Marketing, Snap
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10:15
Developer Marketing Summit
Effectively messaging to developers: Maintaining a technical focus
Morris Novelo, Head of Developer Marketing, Qualcomm
Maria Stenina, Qualcomm
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10:15
Product Marketing Summit
More than just a pretty slide: How PMMs can turn a company’s presentation discipline from afterthought to strategic advantage
Mikey Mioduski, Founder, Ghostranch
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10:45
Customer Marketing Summit
Panel - Delivering outsized value with leading customer advisory board programs
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11:15
Developer Marketing Summit
Educating with intent: How targeted training drives competitive differentiation
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11:15
Product Marketing Summit
Insights that ignite: How PMM can turn research into action
Shirley Yang, Head of Enterprise UXR, Asana
Erica Conti, Director of Product Marketing, Asana
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11:30
Customer Marketing Summit
Roundtables - Your biggest challenge as a customer marketer
Kelly Deroche, Customer Advocacy & Insights Lead, Google Cloud, Google
Stephanie Lepow, Senior Director of Global Integrated Marketing Strategy - Customer Base, Workday
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11:45
Developer Marketing Summit
One audience, many contexts: Tailoring developer marketing to your company DNA
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11:45
Product Marketing Summit
Uncovering blindspots with Win-Loss
Ryan Sorley, VP of Win-loss and Cofounder, Klue
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12:15
Developer Marketing Summit
Networking roundtable session
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12:15
Product Marketing Summit
From fear to forward: Repositioning products and messaging for the AI Era
Navneet Singh, VP of Marketing, Palo Alto Networks
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13:15
Customer Marketing Summit
Panel - Built to scale: The strategic foundations of customer marketing teams
Antu Buck, Senior Director of Customer Marketing & Community, Gigamon
Michaela Alexander, Senior Manager of Global Customer Advocacy & Engagement, Autodesk
Sara Huntley, Director of Global Customer Engagement, Microsoft
Stephanie Lepow, Senior Director of Global Integrated Marketing Strategy - Customer Base, Workday
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13:30
Developer Marketing Summit
Together against the giants: How AI neoclouds are taking on big cloud with technical GTM and purpose-built platforms
Ryan Pollock, Director of Product Marketing, TogetherAI
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13:45
Product Marketing Summit
Five ways to keep your PMM assets from going stale
Natalie Marcotullio, Head of Growth & Product Marketing
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14:00
Developer Marketing Summit
Moderated roundtable session
Devlin Rocha, Developer Relations Engineer, Google
Reza Kamran, Head of Product Marketing, AVAYA
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14:00
Customer Marketing Summit
Yes, your customer knows more than you: A guide for building out a voice of customer program
Thereasa Roy, Director of Product & Content Marketing, OffSec
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14:15
Product Marketing Summit
Panel - Product marketing career hacks: The advice I wish someone told me
Alejandro Bellarosa, Senior Director of Product Markting, Varicent
Dan Gonzalez, Director of Product Marketing, Sam's Club (A Walmart Company)
Ashley Litzenberger, Senior Director of Product & Content Marketing, Betterworks
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14:30
Customer Marketing Summit
Building a customer marketing program from scratch: Lessons from Snowflake to Starburst
Andrew Nguyen, Director of Customer Marketing, Starburst
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14:45
Developer Marketing Summit
Workshop - Build it where they’ll find it: How to reach developers without shouting
Bharath Ram Ramanathan, Product and Developer Marketing Lead, HashiCorp
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15:30
Customer Marketing Summit
Keep the momentum going: Lifecycle marketing beyond onboarding
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15:30
Product Marketing Summit
PMMs: It’s your time to shape the future of buying
Nalin Senthamil, CEO, Storylane
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16:00
Developer Marketing Summit
Panel - Building authentic developer communities that last
Chao Jin, Director of Account Management, Mintegral
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16:00
Customer Marketing Summit
Building cyber resilience: Crafting Rubrik's customer awards program in under 3 months
Aubrey Champagne, Customer Advocacy Manager, Americas, Rubrik
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16:00
Product Marketing Summit
Monetization & AI: Future-proofing your product pricing strategy
Daniel Kish, VP of Marketing, Conveyor
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16:30
Developer Marketing Summit
Keep it real: Why technical marketing wins with developers
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16:30
Customer Marketing Summit
Chairperson's closing remarks: Reflections on the state of customer marketing
Bridget Heaton, Head of Customer Marketing, Slack
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16:30
Product Marketing Summit
Extended Q&A - Ask your most burning questions
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17:00
Developer Marketing Summit
Closing remarks
Pallavi Vanacharla, VP of Product Marketing and Enterprise Marketing, New Relic
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17:00
Product Marketing Summit
Closing remarks
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
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September 11
09:00
AI for Marketers Summit
Chairperson opening remarks
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09:00
Customer Marketing Summit
Chairperson opening remarks
Bridget Heaton, Head of Customer Marketing, Slack
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09:00
Product Marketing Summit
Chairperson opening remarks
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09:15
AI for Marketers Summit
AI with a human touch: Elevating marketing performance without losing the human connection
Terri Leigh Rhody, MBA, VP, Marketing, Fit For Work
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09:15
Customer Marketing Summit
Building a year-round client health strategy: Metrics, advocacy, and execution
Jenn Pedde, VP of Customer Advocacy, PeoplePath
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09:15
Product Marketing Summit
AI-Native PMM: Reimagining product marketing from the ground up
Sharif Karmally, VP of Product & Corporate Marketing, Atlan
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09:45
AI for Marketers Summit
Fireside Chat - Upskilling your marketing team: Turning AI knowledge into real-world success
Anne Goodrich, Vice President, Product Marketing & Growth, Mozilla
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09:45
Customer Marketing Summit
Panel - The community playbook: Building meaningful relationships with your most passionate customers
Caitlin Foster, Global Head of Community, Adobe
Isabella Navarro, Manager of Community - Mulesoft, Salesforce
Destin Jones, Director of Community, Jane
Sofia Rodriguez Mata, Director of Community & Engagement, CyberArk
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09:45
Product Marketing Summit
When worlds collide: How PMMs drive clarity, confidence, and growth in M&A transitions
Maniesh Joshi, VP of Product & Commercial Marketing, Transcarent
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10:15
AI for Marketers Summit
Beyond the hype: AI and personalization at ŌURA
Bryn Harrington, Product Marketing, Oura
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10:15
Product Marketing Summit
Measuring together: Establishing product marketing KPIs for cross-functional accountability
Sunita Khatri, Senior Director of Marketing, Microsoft
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10:45
Exhibition and networking
Coffee break
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11:00
Customer Marketing Summit
From hype to habit: Revolutionizing customer marketing with AI & automation
Christa Niering, Director of Customer Advocacy, SHI International Corp
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11:15
AI for Marketers Summit
Breaking down silos with AI to enable seamless internal collaboration
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11:15
Product Marketing Summit
Panel - Building a relationship with the product team to drive real business outcomes
Jen Cheng, Head of Product Marketing, Google
Karen Zhang, Former Head of Product Marketing, Fashion, eBay
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11:30
Customer Marketing Summit
Blueprints to impact: Building a customer marketing function from the ground up
Brian Chang, Customer Marketing & GTM Lead, Honeycomb.io
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11:45
AI for Marketers Summit
How Inovalon gamified their messaging with AI to boost engagement and alignment
Christopher Marin, Associate VP Digital Marketing, Inovalon
Lanie Schenkelberg, Vice President, Product Marketing, Inovalon
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12:00
Customer Marketing Summit
Interactive session - Sharpies to strategy: Journey mapping the modern customer marketer
Bridget Heaton, Head of Customer Marketing, Slack
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12:00
Product Marketing Summit
Influence & impact: Leveraging your personal brand in product marketing
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12:30
Exhibition and networking
Lunch break
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13:30
AI for Marketers Summit
Agentic AI in action: Understanding the value proposition for marketers with real-world use cases
Avi Bhatnagar, Vice President, Demand Gen Marketing, ServiceChannel
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13:30
Product Marketing Summit
Closing the knowledge gap: Effective PMM & Sales enablement strategies
Irshad Raihan, Vice President of Product Marketing & Communications, FICO
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13:45
Customer Marketing Summit
Advocacy in action: How to grow retention and usage through customer champions
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14:00
Exhibition and networking
Interactive roundtable discussions
Karen Zhang, Former Head of Product Marketing, Fashion, eBay
Christine Sotelo-Dag, Head of Product Marketing, Close
Rachel Brender Ziv, Product Marketing Lead, HoneyBook
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14:00
Product Marketing Summit
Fireside chat - PMM priorities: How to determine what truly matters
Dan Davidow, CMO, Jane
Rocio Wellington, Director of Product Marketing, Uber
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14:15
Customer Marketing Summit
From inbox to impact: Simple tactics to refresh your customer email strategy
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14:30
Product Marketing Summit
Rethinking the marketing funnel for the modern customer journey
Chris Apaliski, Vice President of Product Marketing, JPMorganChase
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14:45
AI for Marketers Summit
Workshop - Winning the market: Harnessing AI for competitive analysis
Sajag Chikarsal, Vice President Marketing, Celona
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14:45
Customer Marketing Summit
Fueling growth from within: Demand generation through customer marketing
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15:00
Product Marketing Summit
Closing remarks
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15:15
Customer Marketing Summit
Chairperson closing remarks
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15:30
Exhibition and networking
Coffee break
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16:00
AI for Marketers Summit
Panel - Personalizing at scale: Leveraging AI for dynamic content experiences
Steffi Li, Former Director of Product Marketing, Zilliz
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16:30
AI for Marketers Summit
The invisible influence: AI’s role in shaping modern consumer decisions
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17:00
AI for Marketers Summit
Closing remarks
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17:00
Exhibition and networking
Happy hour
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