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Event starts in:
24

days :

8

: hours :

52

minutes

39

until the summit

November 17, 2026
Embassy Suites by Hilton Chicago Downtown
511 North Columbus Drive
Chicago

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agenda

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What's on
Main stage
Exhibition & networking
Workshops
November 17
November 17
November 17
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:15
Main stage
People first, platforms second: Transformation through buyer-centric alignment
John Clark, Vice President, Head of Marketing, Vonage
See the details
09:45
Main stage
The AI-native pivot: Lessons from Nokia’s operations
Jean Lawrence, Vice President, Global ABM & Field Marketing, Nokia
See the details
10:15
Main stage
Proving marketing’s commercial impact
See the details
10:15
Workshops
The path to publishing: AI watermarks, labels, and what to do now
Pete Allcock, Senior Enterprise Account Executive, EMEA, Blee
Cassandra Morrison, Head of Marketing, Blee
See the details
11:00
Exhibition & networking
Coffee break
See the details
11:30
Main stage
Roundtable discussions | The CMO landscape: Redefining leadership with purpose
Jill Hankee, Director & Head, B2B Marketing, BMO
See the details
12:15
Main stage
Make smarter bets: How to test, measure & fund what works
Vuslat Acar, Vice President, Mastercard Services, Mastercard
See the details
12:45
Exhibition & networking
Lunch break
See the details
13:45
Main stage
The CMO's impossible trade-off: Brand vs. Demand
Marta Cyhan-Bowles, Chief Marketing and Communications Officer, NielsenIQ
See the details
14:15
Main stage
Panel | Growth in an era of uncertainty: How CMOs compete when markets, regulation, and buyer expectations keep shifting
Donald Polite, CMO, SKYGEN
Bonnie Habyan, CMO, X-Caliber
Kim Gallagher, Executive Director of Marketing & Customer Success, Nuuly
See the details
15:00
Exhibition & networking
Coffee break
See the details
15:30
Main stage
Workshop | Beyond human persuasion: Architecting brand strategy for the agentic customer
Adrian Fulle, Chief Marketing and Operating Officer, Magoon Group
See the details
16:15
Main stage
What the best CMOs will do differently in 2027
Jocelyn Johnson, CMO, American Bar Association
See the details
16:45
Main stage
The burnout behind the growth numbers
See the details
17:00
Main stage
Chairperson closing remarks
See the details
17:00
Exhibition & networking
Happy hour sponsored by CMO Alliance
See the details
What's on
Main stage
Exhibition & networking
Workshops
November 17
November 17
November 17
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:15
Main stage
People first, platforms second: Transformation through buyer-centric alignment
John Clark, Vice President, Head of Marketing, Vonage
See the details
09:45
Main stage
The AI-native pivot: Lessons from Nokia’s operations
Jean Lawrence, Vice President, Global ABM & Field Marketing, Nokia
See the details
10:15
Main stage
Proving marketing’s commercial impact
See the details
10:15
Workshops
The path to publishing: AI watermarks, labels, and what to do now
Pete Allcock, Senior Enterprise Account Executive, EMEA, Blee
Cassandra Morrison, Head of Marketing, Blee
See the details
11:00
Exhibition & networking
Coffee break
See the details
11:30
Main stage
Roundtable discussions | The CMO landscape: Redefining leadership with purpose
Jill Hankee, Director & Head, B2B Marketing, BMO
See the details
12:15
Main stage
Make smarter bets: How to test, measure & fund what works
Vuslat Acar, Vice President, Mastercard Services, Mastercard
See the details
12:45
Exhibition & networking
Lunch break
See the details
13:45
Main stage
The CMO's impossible trade-off: Brand vs. Demand
Marta Cyhan-Bowles, Chief Marketing and Communications Officer, NielsenIQ
See the details
14:15
Main stage
Panel | Growth in an era of uncertainty: How CMOs compete when markets, regulation, and buyer expectations keep shifting
Donald Polite, CMO, SKYGEN
Bonnie Habyan, CMO, X-Caliber
Kim Gallagher, Executive Director of Marketing & Customer Success, Nuuly
See the details
15:00
Exhibition & networking
Coffee break
See the details
15:30
Main stage
Workshop | Beyond human persuasion: Architecting brand strategy for the agentic customer
Adrian Fulle, Chief Marketing and Operating Officer, Magoon Group
See the details
16:15
Main stage
What the best CMOs will do differently in 2027
Jocelyn Johnson, CMO, American Bar Association
See the details
16:45
Main stage
The burnout behind the growth numbers
See the details
17:00
Main stage
Chairperson closing remarks
See the details
17:00
Exhibition & networking
Happy hour sponsored by CMO Alliance
See the details
What's on
Main stage
Exhibition & networking
Workshops
November 17
November 17
November 17
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:15
Main stage
People first, platforms second: Transformation through buyer-centric alignment
John Clark, Vice President, Head of Marketing, Vonage
See the details
09:45
Main stage
The AI-native pivot: Lessons from Nokia’s operations
Jean Lawrence, Vice President, Global ABM & Field Marketing, Nokia
See the details
10:15
Main stage
Proving marketing’s commercial impact
See the details
10:15
Workshops
The path to publishing: AI watermarks, labels, and what to do now
Pete Allcock, Senior Enterprise Account Executive, EMEA, Blee
Cassandra Morrison, Head of Marketing, Blee
See the details
11:00
Exhibition & networking
Coffee break
See the details
11:30
Main stage
Roundtable discussions | The CMO landscape: Redefining leadership with purpose
Jill Hankee, Director & Head, B2B Marketing, BMO
See the details
12:15
Main stage
Make smarter bets: How to test, measure & fund what works
Vuslat Acar, Vice President, Mastercard Services, Mastercard
See the details
12:45
Exhibition & networking
Lunch break
See the details
13:45
Main stage
The CMO's impossible trade-off: Brand vs. Demand
Marta Cyhan-Bowles, Chief Marketing and Communications Officer, NielsenIQ
See the details
14:15
Main stage
Panel | Growth in an era of uncertainty: How CMOs compete when markets, regulation, and buyer expectations keep shifting
Donald Polite, CMO, SKYGEN
Bonnie Habyan, CMO, X-Caliber
Kim Gallagher, Executive Director of Marketing & Customer Success, Nuuly
See the details
15:00
Exhibition & networking
Coffee break
See the details
15:30
Main stage
Workshop | Beyond human persuasion: Architecting brand strategy for the agentic customer
Adrian Fulle, Chief Marketing and Operating Officer, Magoon Group
See the details
16:15
Main stage
What the best CMOs will do differently in 2027
Jocelyn Johnson, CMO, American Bar Association
See the details
16:45
Main stage
The burnout behind the growth numbers
See the details
17:00
Main stage
Chairperson closing remarks
See the details
17:00
Exhibition & networking
Happy hour sponsored by CMO Alliance
See the details

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