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November 18, 2025
Swissôtel Chicago
323 East Wacker Drive
Chicago

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What's on
Main stage
Exhibition & networking
November 18
November 18
November 18
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
Karen Braswell, Customer Advisory Board Member & Chairperson, CMO Alliance
See the details
09:15
Main stage
Think like a strategist: The best CMOs don’t wait for growth, they build it
Jean Lawrence, CMO, Nokia Cloud & Network Services, Nokia
See the details
09:45
Main stage
The Ferrari in the garage: From marketing dreams to personalized customer experiences
Dan McGaw, Founder & CEO, McGaw
See the details
10:15
Main stage
Fireside chat | Own the revenue engine: The CMO’s guide to partnership-driven growth across GTM functions
Christina Bottis, CMO, Mural
Greg Leos, General Manager and Head of Payments, Weave
See the details
10:45
Exhibition & networking
Coffee break
See the details
11:15
Main stage
Roundtable discussions | The CMO landscape: Redefining leadership with purpose
Adam Pickel, Field Marketing Officer, Concentrix
Adrian Fulle, CMO, Good Salt Life
Jamie Labov, Executive Creative Director, Global Brand Strategy, Sotheby's International Realty
Karen Braswell, Customer Advisory Board Member & Chairperson, CMO Alliance
See the details
12:00
Main stage
Influence orchestration: How CMOs can win in the AI-first buying era
John Rockhold, VP, Market Engagement, Spotlight | Analyst Relations
See the details
12:30
Main stage
The new marketing machine: Driving strategy and speed through team transformation
Jenny Lopez Riley, Chief Growth Officer, RTM Engineering Consultants
See the details
13:00
Exhibition & networking
Lunch break
See the details
14:00
Main stage
From traffic to action: Winning with generative search on your website
Suyog Deshpande, Co-founder & CEO, Webless
See the details
14:30
Main stage
Panel | The new marketing frontier: Mastering AI, the new gatekeeper of buyer decisions
Adrian Fulle, CMO, Good Salt Life
Leslie Alore, SVP, Marketing, Flexera
Joshua Kaiser, VP, Growth Marketing, SavATree
See the details
15:15
Exhibition & networking
Coffee break
See the details
15:45
Main stage
The $6.7B wake-up call: Human-centered creative leadership & AI strategy for 2026 dominance
Jamie Labov, Executive Creative Director, Global Brand Strategy, Sotheby's International Realty
See the details
16:15
Main stage
The visible CMO: Personal branding as a strategic weapon in a changing leadership landscape
Bonnie Habyan, CMO, X-Caliber
See the details
16:45
Main stage
Chairperson closing remarks
Karen Braswell, Customer Advisory Board Member & Chairperson, CMO Alliance
See the details
17:00
Exhibition & networking
Happy hour sponsored by CMO Alliance
See the details
What's on
Main stage
Exhibition & networking
November 18
November 18
November 18
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
Karen Braswell, Customer Advisory Board Member & Chairperson, CMO Alliance
See the details
09:15
Main stage
Think like a strategist: The best CMOs don’t wait for growth, they build it
Jean Lawrence, CMO, Nokia Cloud & Network Services, Nokia
See the details
09:45
Main stage
The Ferrari in the garage: From marketing dreams to personalized customer experiences
Dan McGaw, Founder & CEO, McGaw
See the details
10:15
Main stage
Fireside chat | Own the revenue engine: The CMO’s guide to partnership-driven growth across GTM functions
Christina Bottis, CMO, Mural
Greg Leos, General Manager and Head of Payments, Weave
See the details
10:45
Exhibition & networking
Coffee break
See the details
11:15
Main stage
Roundtable discussions | The CMO landscape: Redefining leadership with purpose
Adam Pickel, Field Marketing Officer, Concentrix
Adrian Fulle, CMO, Good Salt Life
Jamie Labov, Executive Creative Director, Global Brand Strategy, Sotheby's International Realty
Karen Braswell, Customer Advisory Board Member & Chairperson, CMO Alliance
See the details
12:00
Main stage
Influence orchestration: How CMOs can win in the AI-first buying era
John Rockhold, VP, Market Engagement, Spotlight | Analyst Relations
See the details
12:30
Main stage
The new marketing machine: Driving strategy and speed through team transformation
Jenny Lopez Riley, Chief Growth Officer, RTM Engineering Consultants
See the details
13:00
Exhibition & networking
Lunch break
See the details
14:00
Main stage
From traffic to action: Winning with generative search on your website
Suyog Deshpande, Co-founder & CEO, Webless
See the details
14:30
Main stage
Panel | The new marketing frontier: Mastering AI, the new gatekeeper of buyer decisions
Adrian Fulle, CMO, Good Salt Life
Leslie Alore, SVP, Marketing, Flexera
Joshua Kaiser, VP, Growth Marketing, SavATree
See the details
15:15
Exhibition & networking
Coffee break
See the details
15:45
Main stage
The $6.7B wake-up call: Human-centered creative leadership & AI strategy for 2026 dominance
Jamie Labov, Executive Creative Director, Global Brand Strategy, Sotheby's International Realty
See the details
16:15
Main stage
The visible CMO: Personal branding as a strategic weapon in a changing leadership landscape
Bonnie Habyan, CMO, X-Caliber
See the details
16:45
Main stage
Chairperson closing remarks
Karen Braswell, Customer Advisory Board Member & Chairperson, CMO Alliance
See the details
17:00
Exhibition & networking
Happy hour sponsored by CMO Alliance
See the details
What's on
Main stage
Exhibition & networking
November 18
November 18
November 18
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
Karen Braswell, Customer Advisory Board Member & Chairperson, CMO Alliance
See the details
09:15
Main stage
Think like a strategist: The best CMOs don’t wait for growth, they build it
Jean Lawrence, CMO, Nokia Cloud & Network Services, Nokia
See the details
09:45
Main stage
The Ferrari in the garage: From marketing dreams to personalized customer experiences
Dan McGaw, Founder & CEO, McGaw
See the details
10:15
Main stage
Fireside chat | Own the revenue engine: The CMO’s guide to partnership-driven growth across GTM functions
Christina Bottis, CMO, Mural
Greg Leos, General Manager and Head of Payments, Weave
See the details
10:45
Exhibition & networking
Coffee break
See the details
11:15
Main stage
Roundtable discussions | The CMO landscape: Redefining leadership with purpose
Adam Pickel, Field Marketing Officer, Concentrix
Adrian Fulle, CMO, Good Salt Life
Jamie Labov, Executive Creative Director, Global Brand Strategy, Sotheby's International Realty
Karen Braswell, Customer Advisory Board Member & Chairperson, CMO Alliance
See the details
12:00
Main stage
Influence orchestration: How CMOs can win in the AI-first buying era
John Rockhold, VP, Market Engagement, Spotlight | Analyst Relations
See the details
12:30
Main stage
The new marketing machine: Driving strategy and speed through team transformation
Jenny Lopez Riley, Chief Growth Officer, RTM Engineering Consultants
See the details
13:00
Exhibition & networking
Lunch break
See the details
14:00
Main stage
From traffic to action: Winning with generative search on your website
Suyog Deshpande, Co-founder & CEO, Webless
See the details
14:30
Main stage
Panel | The new marketing frontier: Mastering AI, the new gatekeeper of buyer decisions
Adrian Fulle, CMO, Good Salt Life
Leslie Alore, SVP, Marketing, Flexera
Joshua Kaiser, VP, Growth Marketing, SavATree
See the details
15:15
Exhibition & networking
Coffee break
See the details
15:45
Main stage
The $6.7B wake-up call: Human-centered creative leadership & AI strategy for 2026 dominance
Jamie Labov, Executive Creative Director, Global Brand Strategy, Sotheby's International Realty
See the details
16:15
Main stage
The visible CMO: Personal branding as a strategic weapon in a changing leadership landscape
Bonnie Habyan, CMO, X-Caliber
See the details
16:45
Main stage
Chairperson closing remarks
Karen Braswell, Customer Advisory Board Member & Chairperson, CMO Alliance
See the details
17:00
Exhibition & networking
Happy hour sponsored by CMO Alliance
See the details

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