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December 02, 2025
Intercontinental - The O2
1 Waterview Drive
London

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What's on
Main stage
Workshops
Exhibition & networking
December 02
December 02
December 02
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
Virginia (Gins) Ford-Young, CMO, S&P Global Ratings
See the details
09:15
Main stage
Resilience & perseverance: Strategic lessons from the Financial Times on navigating change
‬Finola‬‭ McDonnell‬‭, Chief‬‭ Marketing‬‭ & Communications‬‭ Officer‬ ‭, Financial Times
See the details
09:45
Main stage
The Ferrari in the garage: From marketing dreams to personalized customer experiences
Dan McGaw, Founder & CEO, McGaw
See the details
10:15
Main stage
Fireside chat | Playing for today and tomorrow: The CMO strategy for brand and demand
Aijaz Ansari, CMO, TimeXtender
Francesco Federico, Global CMO, S&P Global
See the details
10:45
Exhibition & networking
Coffee break
See the details
11:15
Main stage
Roundtable discussions | Inside the CMO role: Confidence, adaptability, foresight
Alberto Gerin, CMO, modefinance
Dr Leeya Hendricks, Managing Director, Global CMO Advisory, Hark Consultants
Virginia (Gins) Ford-Young, CMO, S&P Global Ratings
Toni Allen, Chief Engagement & Growth Officer, Institution of Engineering and Technology (IET)
Rosie Guest, Chief Marketing & Communications Officer, Apex Group Ltd
See the details
12:00
Main stage
The modern CMO: Driving strategy, revenue, and growth in volatile times
Toni Allen, Chief Engagement & Growth Officer, Institution of Engineering and Technology (IET)
See the details
12:30
Exhibition & networking
Lunch break
See the details
13:30
Main stage
Using win-loss analysis for revenue growth
Spencer Dent, Co-Founder, Clozd
See the details
14:00
Main stage
Panel | The cost of standing still: Change isn’t a choice, it’s your competitive edge
Cassius Taylor-Smith, SVP, Marketing, KONE
Lamia Pardo, CMO, MoneyGram
Rosie Guest, Chief Marketing & Communications Officer, Apex Group Ltd
Dr Leeya Hendricks, Managing Director, Global CMO Advisory, Hark Consultants
See the details
14:45
Main stage
No pain, no gain: Creating growth with brands, AI and people
Gael De Talhouet, VP, Brand Building, Essity
See the details
15:15
Exhibition & networking
Coffee break
See the details
15:45
Main stage
Fireside chat | A CMO's superpower: How multimodal AI turns brands into world builders
Amit Jain, CEO & Co-Founder, Luma AI
Virginia (Gins) Ford-Young, CMO, S&P Global Ratings
See the details
16:15
Main stage
Designing for connection & memories
Vincent Pauwels, Co-Founder & Marketing Partner, November Five
Joost Vastenavondt, Chief Growth Officer, Le Pain Quotidien
See the details
16:45
Main stage
Chairperson closing remarks
Virginia (Gins) Ford-Young, CMO, S&P Global Ratings
See the details
17:05
Exhibition & networking
Happy hour sponsored by CMO Alliance
See the details
What's on
Main stage
Workshops
Exhibition & networking
December 02
December 02
December 02
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
Virginia (Gins) Ford-Young, CMO, S&P Global Ratings
See the details
09:15
Main stage
Resilience & perseverance: Strategic lessons from the Financial Times on navigating change
‬Finola‬‭ McDonnell‬‭, Chief‬‭ Marketing‬‭ & Communications‬‭ Officer‬ ‭, Financial Times
See the details
09:45
Main stage
The Ferrari in the garage: From marketing dreams to personalized customer experiences
Dan McGaw, Founder & CEO, McGaw
See the details
10:15
Main stage
Fireside chat | Playing for today and tomorrow: The CMO strategy for brand and demand
Aijaz Ansari, CMO, TimeXtender
Francesco Federico, Global CMO, S&P Global
See the details
10:45
Exhibition & networking
Coffee break
See the details
11:15
Main stage
Roundtable discussions | Inside the CMO role: Confidence, adaptability, foresight
Alberto Gerin, CMO, modefinance
Dr Leeya Hendricks, Managing Director, Global CMO Advisory, Hark Consultants
Virginia (Gins) Ford-Young, CMO, S&P Global Ratings
Toni Allen, Chief Engagement & Growth Officer, Institution of Engineering and Technology (IET)
Rosie Guest, Chief Marketing & Communications Officer, Apex Group Ltd
See the details
12:00
Main stage
The modern CMO: Driving strategy, revenue, and growth in volatile times
Toni Allen, Chief Engagement & Growth Officer, Institution of Engineering and Technology (IET)
See the details
12:30
Exhibition & networking
Lunch break
See the details
13:30
Main stage
Using win-loss analysis for revenue growth
Spencer Dent, Co-Founder, Clozd
See the details
14:00
Main stage
Panel | The cost of standing still: Change isn’t a choice, it’s your competitive edge
Cassius Taylor-Smith, SVP, Marketing, KONE
Lamia Pardo, CMO, MoneyGram
Rosie Guest, Chief Marketing & Communications Officer, Apex Group Ltd
Dr Leeya Hendricks, Managing Director, Global CMO Advisory, Hark Consultants
See the details
14:45
Main stage
No pain, no gain: Creating growth with brands, AI and people
Gael De Talhouet, VP, Brand Building, Essity
See the details
15:15
Exhibition & networking
Coffee break
See the details
15:45
Main stage
Fireside chat | A CMO's superpower: How multimodal AI turns brands into world builders
Amit Jain, CEO & Co-Founder, Luma AI
Virginia (Gins) Ford-Young, CMO, S&P Global Ratings
See the details
16:15
Main stage
Designing for connection & memories
Vincent Pauwels, Co-Founder & Marketing Partner, November Five
Joost Vastenavondt, Chief Growth Officer, Le Pain Quotidien
See the details
16:45
Main stage
Chairperson closing remarks
Virginia (Gins) Ford-Young, CMO, S&P Global Ratings
See the details
17:05
Exhibition & networking
Happy hour sponsored by CMO Alliance
See the details
What's on
Main stage
Workshops
Exhibition & networking
December 02
December 02
December 02
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
Virginia (Gins) Ford-Young, CMO, S&P Global Ratings
See the details
09:15
Main stage
Resilience & perseverance: Strategic lessons from the Financial Times on navigating change
‬Finola‬‭ McDonnell‬‭, Chief‬‭ Marketing‬‭ & Communications‬‭ Officer‬ ‭, Financial Times
See the details
09:45
Main stage
The Ferrari in the garage: From marketing dreams to personalized customer experiences
Dan McGaw, Founder & CEO, McGaw
See the details
10:15
Main stage
Fireside chat | Playing for today and tomorrow: The CMO strategy for brand and demand
Aijaz Ansari, CMO, TimeXtender
Francesco Federico, Global CMO, S&P Global
See the details
10:45
Exhibition & networking
Coffee break
See the details
11:15
Main stage
Roundtable discussions | Inside the CMO role: Confidence, adaptability, foresight
Alberto Gerin, CMO, modefinance
Dr Leeya Hendricks, Managing Director, Global CMO Advisory, Hark Consultants
Virginia (Gins) Ford-Young, CMO, S&P Global Ratings
Toni Allen, Chief Engagement & Growth Officer, Institution of Engineering and Technology (IET)
Rosie Guest, Chief Marketing & Communications Officer, Apex Group Ltd
See the details
12:00
Main stage
The modern CMO: Driving strategy, revenue, and growth in volatile times
Toni Allen, Chief Engagement & Growth Officer, Institution of Engineering and Technology (IET)
See the details
12:30
Exhibition & networking
Lunch break
See the details
13:30
Main stage
Using win-loss analysis for revenue growth
Spencer Dent, Co-Founder, Clozd
See the details
14:00
Main stage
Panel | The cost of standing still: Change isn’t a choice, it’s your competitive edge
Cassius Taylor-Smith, SVP, Marketing, KONE
Lamia Pardo, CMO, MoneyGram
Rosie Guest, Chief Marketing & Communications Officer, Apex Group Ltd
Dr Leeya Hendricks, Managing Director, Global CMO Advisory, Hark Consultants
See the details
14:45
Main stage
No pain, no gain: Creating growth with brands, AI and people
Gael De Talhouet, VP, Brand Building, Essity
See the details
15:15
Exhibition & networking
Coffee break
See the details
15:45
Main stage
Fireside chat | A CMO's superpower: How multimodal AI turns brands into world builders
Amit Jain, CEO & Co-Founder, Luma AI
Virginia (Gins) Ford-Young, CMO, S&P Global Ratings
See the details
16:15
Main stage
Designing for connection & memories
Vincent Pauwels, Co-Founder & Marketing Partner, November Five
Joost Vastenavondt, Chief Growth Officer, Le Pain Quotidien
See the details
16:45
Main stage
Chairperson closing remarks
Virginia (Gins) Ford-Young, CMO, S&P Global Ratings
See the details
17:05
Exhibition & networking
Happy hour sponsored by CMO Alliance
See the details

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