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December 02, 2025
Intercontinental - The O2
1 Waterview Drive
London

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What's on
Main stage
Workshops
Exhibition & networking
December 02
December 02
December 02
08:00
Exhibition & networking
Welcome breakfast & registration
09:00
Main stage
Chairperson opening remarks
09:15
Main stage
Resilience & perseverance: Strategic lessons from the Financial Times on navigating change
‬Finola‬‭ McDonnell‬‭, Chief‬‭ Marketing‬‭ & Communications‬‭ Officer‬ ‭, Financial Times
09:45
Main stage
Driving growth: Harnessing marketing automation and analytics to accelerate business impact
10:15
Main stage
Fireside chat | Playing for today and tomorrow: The CMO strategy for brand and demand
Aijaz Ansari, CMO, TimeXtender
Francesco Federico, Global CMO, S&P Global
10:45
Exhibition & networking
Coffee break
11:15
Main stage
Roundtable discussions | Inside the CMO role: Confidence, adaptability, foresight
Alberto Gerin, CMO, modefinance
Haya Barlas, Head of Product Marketing, JustGiving
12:00
Main stage
Using win-loss analysis for revenue growth
Spencer Dent, Co-Founder, Clozd
12:30
Exhibition & networking
Lunch break
13:30
Main stage
The modern CMO: Driving strategy, revenue, and growth in volatile times
Toni Allen, Chief Engagement & Growth Officer, Institution of Engineering and Technology (IET)
14:00
Main stage
Panel | The cost of standing still: Change isn’t a choice, it’s your competitive edge
Cassius Taylor-Smith, SVP, Marketing, KONE
Lamia Pardo, CMO, MoneyGram
Rosie Guest, Chief Marketing & Communications Officer, Apex Group Ltd
15:15
Exhibition & networking
Coffee break
15:45
Main stage
No pain, no gain: Creating growth with brands, AI and people
Gael De Talhouet, VP, Brand Building, Essity
16:15
Main stage
Interactive session | CMO strategy hackathon: What are you going to change for 2026
17:00
Main stage
Chairperson closing remarks
17:05
Exhibition & networking
Happy hour sponsored by CMO Alliance
What's on
Main stage
Workshops
Exhibition & networking
December 02
December 02
December 02
08:00
Exhibition & networking
Welcome breakfast & registration
09:00
Main stage
Chairperson opening remarks
09:15
Main stage
Resilience & perseverance: Strategic lessons from the Financial Times on navigating change
‬Finola‬‭ McDonnell‬‭, Chief‬‭ Marketing‬‭ & Communications‬‭ Officer‬ ‭, Financial Times
09:45
Main stage
Driving growth: Harnessing marketing automation and analytics to accelerate business impact
10:15
Main stage
Fireside chat | Playing for today and tomorrow: The CMO strategy for brand and demand
Aijaz Ansari, CMO, TimeXtender
Francesco Federico, Global CMO, S&P Global
10:45
Exhibition & networking
Coffee break
11:15
Main stage
Roundtable discussions | Inside the CMO role: Confidence, adaptability, foresight
Alberto Gerin, CMO, modefinance
Haya Barlas, Head of Product Marketing, JustGiving
12:00
Main stage
Using win-loss analysis for revenue growth
Spencer Dent, Co-Founder, Clozd
12:30
Exhibition & networking
Lunch break
13:30
Main stage
The modern CMO: Driving strategy, revenue, and growth in volatile times
Toni Allen, Chief Engagement & Growth Officer, Institution of Engineering and Technology (IET)
14:00
Main stage
Panel | The cost of standing still: Change isn’t a choice, it’s your competitive edge
Cassius Taylor-Smith, SVP, Marketing, KONE
Lamia Pardo, CMO, MoneyGram
Rosie Guest, Chief Marketing & Communications Officer, Apex Group Ltd
15:15
Exhibition & networking
Coffee break
15:45
Main stage
No pain, no gain: Creating growth with brands, AI and people
Gael De Talhouet, VP, Brand Building, Essity
16:15
Main stage
Interactive session | CMO strategy hackathon: What are you going to change for 2026
17:00
Main stage
Chairperson closing remarks
17:05
Exhibition & networking
Happy hour sponsored by CMO Alliance
What's on
Main stage
Workshops
Exhibition & networking
December 02
December 02
December 02
08:00
Exhibition & networking
Welcome breakfast & registration
09:00
Main stage
Chairperson opening remarks
09:15
Main stage
Resilience & perseverance: Strategic lessons from the Financial Times on navigating change
‬Finola‬‭ McDonnell‬‭, Chief‬‭ Marketing‬‭ & Communications‬‭ Officer‬ ‭, Financial Times
09:45
Main stage
Driving growth: Harnessing marketing automation and analytics to accelerate business impact
10:15
Main stage
Fireside chat | Playing for today and tomorrow: The CMO strategy for brand and demand
Aijaz Ansari, CMO, TimeXtender
Francesco Federico, Global CMO, S&P Global
10:45
Exhibition & networking
Coffee break
11:15
Main stage
Roundtable discussions | Inside the CMO role: Confidence, adaptability, foresight
Alberto Gerin, CMO, modefinance
Haya Barlas, Head of Product Marketing, JustGiving
12:00
Main stage
Using win-loss analysis for revenue growth
Spencer Dent, Co-Founder, Clozd
12:30
Exhibition & networking
Lunch break
13:30
Main stage
The modern CMO: Driving strategy, revenue, and growth in volatile times
Toni Allen, Chief Engagement & Growth Officer, Institution of Engineering and Technology (IET)
14:00
Main stage
Panel | The cost of standing still: Change isn’t a choice, it’s your competitive edge
Cassius Taylor-Smith, SVP, Marketing, KONE
Lamia Pardo, CMO, MoneyGram
Rosie Guest, Chief Marketing & Communications Officer, Apex Group Ltd
15:15
Exhibition & networking
Coffee break
15:45
Main stage
No pain, no gain: Creating growth with brands, AI and people
Gael De Talhouet, VP, Brand Building, Essity
16:15
Main stage
Interactive session | CMO strategy hackathon: What are you going to change for 2026
17:00
Main stage
Chairperson closing remarks
17:05
Exhibition & networking
Happy hour sponsored by CMO Alliance

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