Panel | Demand in the age of AI search: Discovery, content and measurement upended
Stephen Court, CMO, Lamda
Giles Tongue, Vice President of Marketing, Bango
See the details
16:30
Main stage
What keeps CMOs up at night? A collaborative working session to identify the biggest challenges, opportunities, and priorities shaping the future of marketing.
Virginia (Gins) Ford-Young, Chief Marketing Officer, S&P Global Ratings
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17:00
Main stage
Chairperson closing remarks
Giles Tongue, Vice President of Marketing, Bango
See the details
17:05
Exhibition & networking
Happy hour
See the details
What's on
Main stage
Workshops
Exhibition & networking
December 01
December 01
December 01
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
Giles Tongue, Vice President of Marketing, Bango
See the details
09:15
Main stage
The CMO as architect of strategy: Influence, positioning and long-term direction
See the details
09:45
Main stage
AI-first marketing team design: Rebuilding the org chart for an AI-native function
See the details
10:15
Main stage
Panel | AI and the future of marketing capability: Advantage, data foundations and governance
Yvonne Chien, CMO, University of Oxford
Archana Dhankar, Vice President of Marketing, Proofpoint
Dr Leeya Hendricks, Managing Director, Global CMO Advisory, Hark Consultants
Aijaz Ansari, CMO, TimeXtender
See the details
11:00
Exhibition & networking
Coffee break
See the details
11:30
Main stage
Balancing brand and performance: Protecting brand investment under short-term pressure
Michael Edelmann, CMO, 111SKIN
See the details
12:00
Main stage
From invisible to unmissable: Rebuilding a global tech brand at AI speed
Madlen Nicolaus, CMO, Hexagon AB
See the details
12:30
Exhibition & networking
Lunch break
See the details
13:30
Main stage
Interactive roundtables
See the details
14:15
Main stage
Marketing as an investment: Speaking the language of the CFO
Jon Burke, Chief Marketing Officer, Dals
See the details
14:45
Main stage
Designing the modern growth engine: Integrated go-to-market and autonomous GTM systems
Panel | Demand in the age of AI search: Discovery, content and measurement upended
Stephen Court, CMO, Lamda
Giles Tongue, Vice President of Marketing, Bango
See the details
16:30
Main stage
What keeps CMOs up at night? A collaborative working session to identify the biggest challenges, opportunities, and priorities shaping the future of marketing.
Virginia (Gins) Ford-Young, Chief Marketing Officer, S&P Global Ratings
See the details
17:00
Main stage
Chairperson closing remarks
Giles Tongue, Vice President of Marketing, Bango
See the details
17:05
Exhibition & networking
Happy hour
See the details
What's on
Main stage
Workshops
Exhibition & networking
December 01
December 01
December 01
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
Giles Tongue, Vice President of Marketing, Bango
See the details
09:15
Main stage
The CMO as architect of strategy: Influence, positioning and long-term direction
See the details
09:45
Main stage
AI-first marketing team design: Rebuilding the org chart for an AI-native function
See the details
10:15
Main stage
Panel | AI and the future of marketing capability: Advantage, data foundations and governance
Yvonne Chien, CMO, University of Oxford
Archana Dhankar, Vice President of Marketing, Proofpoint
Dr Leeya Hendricks, Managing Director, Global CMO Advisory, Hark Consultants
Aijaz Ansari, CMO, TimeXtender
See the details
11:00
Exhibition & networking
Coffee break
See the details
11:30
Main stage
Balancing brand and performance: Protecting brand investment under short-term pressure
Michael Edelmann, CMO, 111SKIN
See the details
12:00
Main stage
From invisible to unmissable: Rebuilding a global tech brand at AI speed
Madlen Nicolaus, CMO, Hexagon AB
See the details
12:30
Exhibition & networking
Lunch break
See the details
13:30
Main stage
Interactive roundtables
See the details
14:15
Main stage
Marketing as an investment: Speaking the language of the CFO
Jon Burke, Chief Marketing Officer, Dals
See the details
14:45
Main stage
Designing the modern growth engine: Integrated go-to-market and autonomous GTM systems
Panel | Demand in the age of AI search: Discovery, content and measurement upended
Stephen Court, CMO, Lamda
Giles Tongue, Vice President of Marketing, Bango
See the details
16:30
Main stage
What keeps CMOs up at night? A collaborative working session to identify the biggest challenges, opportunities, and priorities shaping the future of marketing.
Virginia (Gins) Ford-Young, Chief Marketing Officer, S&P Global Ratings